| 5 Newbie Mistakes to Avoid
Even if you’re a ‘veteran’ of the business, these are mistakes you need to avoid if you’re going to bank in tough times. Are you making any of these?
You’re a contractor, not an employee. That means YOU are running YOUR OWN BUSINESS. According to the U.S. Government Small Business Administration’s home page, about 50% of small businesses fail within the first five years. Nobody plans to fail… do they?
Mistake 1: Not Planning Enough.
What? You mean I gotta do more than just show up and flirt? Yes, if you want to make more than your housefee back! You need a business plan that outlines your mission, goals and objectives. It would be helpful to include a little marketing plan, as discussed in The SuperStripper Business Model. Going through the process forces you to look at the total picture. In this recession, just showing up and looking good isn’t enough to run a profitable stripping business. It doesn’t take a lot of time, but focused attention pays off BIG.
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One of the most important parts of your business plan is your marketing plan. No matter how hot you are, or how shiny your new Mac lipgloss is… without an effective, comprehensive strategy to spread the word about your offerings over time, your business may languish. Using the many free or low cost marketing tools out there such as facebook, twitter, and tumblr could just be the ticket for you. (Important to do this right for security’s sake)
Mistake 2. Underestimating the Necessary Commitment.
Even though you want to become a stripper for the freedom that it will bring, it does take attention in the beginning to get traction. Most of your business will come from your regulars (the Pareto Principle) and if you are just starting out…you probably don’t have any!
Plan to spend most of your time marketing in the beginning, accessing every avenue available to you online and in person. Being consistent is vital: work the same shifts regularly, update your blog, Twitter and Facebook accounts (all can be done safely without compromising security-let us show you), and do promotions for your club in person.
Mistake 3. Overspending
Spend enough money to look like you’re serious, but not too much so that you break the bank!
For the bare minimum, you need to have 2-5 outfits, one pair of clear stilettos (clear matches everything) and a LOCK! I can’t tell you how many times I’ve seen newbies get their only outfit stolen in the locker room because they didn’t want to invest $10 in the lock that the housemom was selling. Instead of buying absolutely every outfit that looks cute, consider rewarding yourself with acquisitions as the sales come in (e.g., “I sold my first champagne room by luck, so it’s time to get DancerWealth so I can sell more every night.”)
Mistake 4. Underpricing.
In the beginning, offering 3 for 1′s may seem like a good way to get more business than another girl, but in the end it will only hurt everyone.
Starting a stripping business may well bring up personal issues that you weren’t even aware of, and putting a value on what your time is worth may go to the heart of that. Remember that it is less about you and more about: a) what the marketplace is charging; b) what alternatives people have; c) convenience; d) how much risk people feel; e) how much benefit people perceive. See how it’s more about them?
Do your homework like any customer would and compare what’s available. Pricing has little to do with costs except that you have to cover them and have something left over for a profit. Assign value to what you’re offering, and don’t sell yourself short.
Mistake 5. Dismissing Legal Considerations.
To keep your records clean from the beginning, keep your personal and business funds separate. Even though it is tempting to start out as a sole proprietor, you’ll save time and hassle later by starting out with a legal structure that protects your assets from the start, such as an LLC. Consult your CPA for the best choice for you.
Throughout this process of starting your stripping business, you’ll need to balance between “preparing” and “dawdling” — get your ducks in a row, but don’t procrastinate to the point that you never take action. Do your homework so that you have a plan, and you’re well informed about the sphere you’re entering. Price yourself intelligently, and spend wisely in the beginning with just the “must haves” and reward yourself with the “want to haves” later. Be aware of the few legal considerations and make thoughtful choices from the onset. Bring passion to your business and a willingness to devote the necessary time in the beginning to make an impression in the marketplace.
Strip and Grow Rich can help you every step of the way, whether you are just starting out or a veteran ready to phase out of the business. DancerWealth will teach you the sales skills to make more money every shift. DancerWise will help you smartly manage the money you are making and plan for the future. DancerVictory will find your passions in life and how you can use your passions to create the life that you want NOW!
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