I was visiting a Scottsdale topless bar this week with my business partner and one of my students from SuperStripper Bootcamp.

As a dancer, I understand how uncomfortable it can be to approach female customers.  In the distant past it was uncommon to see a female patron at a gentlemen’s club.  Then about 10 years ago, mainstream media outlets suggest that couples should frequent strip clubs as a way to spice up their sex life.  As a result, Saturday night became known as  “Couples Night.” Mastering how to sell to couples is one topic that we cover in DancerWealth.  If you aren’t a member you can see a sneak preview of that lesson on our YouTube Channel.

Nowadays its very common to have mixed groups of male and female patrons any night of the week.  This was the case for us this past Wednesday night: 2 girls, one guy.  It is always interesting to take notes on how entertainers approach me (especially when they have no idea who I am or what I do)

The result at this particular bar (obviously NOT the one I work at) was what I have coined The Drive By, which is even less effective than The Wanna Dance Approach.

For those of you not familiar with The Wanna-Dance Approach, it is when an entertainer approaches a customer and tries to close the sale immediately by saying, “Wanna Dance?”  There is no hello, no how are you tonight, no building of value or getting him interested in her.  For the Wanna Dance Approach to work, one of two conditions must be present: a. the supply of dancers does not meet the demand of the customers or b. it’s the last 3 songs of the night and it’s now or never.  The one thing that makes the Wanna Dance Approach just slightly more effective than The Drive By is that the dancer makes eye contact with the person whom she is selling to, which isn’t hard because she is only selling to person.

During The Drive By approach the entertainer basically tries to sell to everyone at once.  She doesn’t look at anyone at the table, instead just announces that she can give dances.  I reminded me of the newspaper guy who walks up and down the beach at the Jersey Shore “I’ve got the New York Times, The New York Post, The Philadelphia Inquir-er-er, People Magazine….”

In club Variations of The Drive By sound like this:

“Do any of you want a dance?”

“Who wants a dance at this table?”

“Which one of you guys wants a dance?”

“I’ll dance for whoever wants me first”

Needless to say, the entertainers at this particular establishment did not make any of us  want a dance using The Drive By Approach.  Isn’t that the key to making customers have a GREAT time at the strip club….making them WANT a dance rather than just offering them?

This entry was posted on Saturday, February 6th, 2010 at 5:23 PM and is filed under Avalon's Random Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.