“The Avalon” Haircut

If you haven’t seen Adam Sandler’s summer flick, Dont Mess with the Zohan, it’s the name of his haircut in the Paul Mitchell stylebook.

In my time off of dancing, I have been studying business models.  Is McDonald’s successful because they have the best tasting burgers?  No.  I can make a burger on my backyard grill that tastes a zillion times better than McD’s.  The reason McDonalds is so successful isn’t because of the product, it’s because of the system.  I can make a better burger, but I can’t make a better system.  So if I was going to open a burger stand, I would probably buy a system that has a history of being profitable.

I see the same thing with dancers.  In every club I have ever worked at: an average looking girl with a good sales system will always trump the hottest chick in the house who has no system.  Now one might say, “Well, it’s different when you are selling a service.”  Yes, it’s a bit different but the underlying process is exactly the same whether you are selling lapdances or hamburgers.

When I recognized this concept, my dancing business took off.  I developed my basic system that I still use to this day.   My system is designed to sift and sort through the clubs customers to find that one guy who wants to go upstairs.  During busy times it can be extremely monotonous to have the same conversation fifty times in one night, but it works.  Sometimes I find him right away, like Chuck last Tuesday night.  Sometimes it takes an entire shift of sifting and sorting to find him at the end of the night.  During recessions he may never walk through the door. 

Regardless, during the sifting and sorting process I ask key questions that help me determine what this customer is looking for.  Then I sell him what he wants (within legal and personal limits of course)  If a customer wants lots of dances from different girls, I do a few dances and then bring him girls he might like.  If he wants extras in a dark corner, I offer to help him cut his search time down in exchange for a referral fee. 

So, if you are having difficulty making money during this recession, evaluate your system.  Then decide if it would be easier for you to create your system or buy into one that has proven to be profitable.

Tags: dancerwealth, sales system, strip club, stripper, stripping